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Capgemini invent managing consultant customer market insights • Leuven
Go to Market Manager Customer Retention
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TelenetLeuven, BelgiumAt Telenet, we’re committed to a customer intimacy strategy —putting customers at the heart of everything we do. As Go-to-Market Manager for Customer Retention , your role is to bring that strategy to life by translating it into concrete, measurable actions that help us retain customers, reduce churn, and continuously improve their experience .
You’ll drive cross-functional alignment to make customer intimacy tangible—through the right communication strategies, promo frameworks, channel tactics, and by eliminating frictions across customer experiences.
Your Responsibilities as a Go-to-Market Manager Customer Retention
- You define and lead go-to-market strategies focused on customer retention . Your mission : deliver on our customer intimacy promise by keeping more customers satisfied, loyal, and engaged.
- You translate our strategic ambition into clear tactics and initiatives that reduce churn and proactively address retention risks.
- You lead the segmentation, targeting, and positioning (STP) process to tailor our approach across customer types and retention levers.
- You collaborate closely with CX, Customer Operations, Marketing and Data teams to identify and eliminate frictions in the customer journey—removing complexity and improving satisfaction.
- You develop and implement the communication and promotional strategy for retention : finding the right tone, timing, and incentive level to support customer needs and business goals.
- You shape and drive channel-specific retention approaches , ensuring our Care, Digital, and Field channels are equipped to deliver personalized, value-driven interventions.
- You initiate and track performance of retention campaigns and touchpoints, optimizing in real-time based on data, insights, and feedback .
- You act as the central orchestrator of retention go-to-market efforts across functions—ensuring consistent execution, performance monitoring, and continuous learning.
- You continuously monitor market trends and competitors, adapting your plans to stay ahead.
What We Have To Offer
Our Ideal Go-to-Market Manager Customer Retention