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Global Marketing Manager Education

Edtech FranceBrussel, Brussel-Hoofdstad, Belgium

19 dagen geleden

Functieomschrijving

Reversing the usual use of technology in the classroom and putting digital at the service of teachers (and not the other way around), it’s the innovative and inclusive approach that Wooclap adopts on a daily basis to make learning effective and exceptional.

With their platform of interactive questions to which students answer in real time with their smartphones, tablets or computers, more than 2,000,000 teachers around the world make their lectures more interactive, efficient and adapted to their students’ expectations, thanks to Wooclap. In distance learning or face-to-face.

The success of the product is linked to the simplicity of use and the partnerships they’ve made with teachers, researchers and specialists in cognitive sciences to create features in line with the users’ needs.

Job Description

Wooclap is seeking a Global Marketing Manager to spearhead strategic initiatives across global education markets . This pivotal role focuses on coordinating marketing strategies to achieve deep market penetration, from analyzing market potential to forging strategic partnerships that boost lead generation .

Responsibilities and Duties

Market Sizing and Strategic Alignment

Market Potential Analysis : Perform comprehensive TAM, SAM, and SOM analyses to pinpoint market opportunities.
Strategic Targeting : Collaborate with cross-functional teams to focus marketing efforts on targeted market segments, leveraging detailed strategic lists.

Partnership Development and Benchmarking

Strategic Partnerships : Identify and develop relationships with key players in the education sector, including leveraging partnerships secured by the Strategic Partnership Director.

Co-Marketing Initiatives : Craft and execute joint marketing plans with partners to maximise lead generation and market reach.

Operational Coordination and Local Initiatives

Global Marketing Plan Oversight : Ensure robust global marketing plans support lead generation objectives for the education vertical.

Marketing Plan Execution : Implement and adapt global marketing strategies across all regions, maintaining alignment with local market dynamics.

Local Initiatives : Serve as the primary contact for Country Heads, supporting and guiding local marketing efforts.

Collaboration and Support

Collaborate with Content and Growth marketers to ensure a cohesive approach that aligns with overall plan and objectives.

Location : Brussels

Full-time position

Compensation commensurate with experience

Full medical insurance (Alan)

Hybrid Working Policy with Homeworking fees

MacBook Air and iPhone

Mobility Budget

Reimbursement of your Phone Subscription up to 50€

Woocredits (150€ / year) to buy learning materials

Preferred Experience

A minimum of 5 years in B2B marketing , preferably within the SaaS and EdTech sectors.

Holds a Bachelor's degree in Marketing, Business Administration, or a related field; a Master’s degree is highly preferred.

Fluent in English ; proficiency in French / Spanish / Italian is an added advantage.

Demonstrates a highly analytical and strategic mindset , capable of conducting thorough market research and translating insights into actionable strategies.

Possesses a strong passion for education and educational technology, ideally with previous experience in the EdTech industry.

Strong communication abilities, adept at navigating complex partnerships and internal collaborations.

Exhibits a creative business acumen, skilled in identifying opportunities and leveraging partnerships to generate leads and business outcomes.

Recruitment Process

30' Screening interview with Julie, our recruiter

90' Business Case with Marie Laure, our Head of Marketing and a member of the Marketing Team

30' Panel interview with your future colleagues

30' interview with Baudouin, our CEO

30' Closing interview with Anabela, our Head of People

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