Own the day-to-day operations of our webshop / website, including product catalogue management & content updates.
Continuously optimize the online shopping experience on our webshop to maximize conversion rates, sales, customer satisfaction & UX.
Customer insights, competitor analyses and market trends are included in your optimizations.
Actively participate in testing and implementing future functional projects and improvements on the webshop
Participate in the development of the website with the aim to deliver great usability in line with the digital strategy.
Liaise with customer service to address customer inquiries regarding products, orders, or returns efficiently.
Implement SEO best practices to optimize website content, meta tags, and product descriptions to improved search engine rankings and organic visibility.
Conduct keyword research and analysis to identify opportunities for content optimization and expansion.
Support the FLAMANT digital marketing strategy, leveraging various platforms and tools to drive brand awareness, customer acquisition, and sales growth.
Track & report on paid ads on Google for effective traffic and ROAS.
Contribute to the development and execution of our e-commerce strategy in alignment with the company's overall business objectives.
You are the point of contact for the technical platforms around the webshop
Qualifications
Relevant bachelor's or master's degree in marketing, or a related field and a proven experience of 2-3 years in e-commerce operations, preferably within the retail industry.
Good understanding of e-commerce and digital marketing tools.
Proficiency in SEO tools, with hands-on experience in SEO implementation.
Excellent project management skills with the ability to multitask and prioritize tasks effectively.
Exceptional attention to detail and a passion for delivering outstanding customer experiences.
Strong communication skills (Dutch-French-English) with the ability to collaborate cross-functionally and build effective relationships
You have a good understanding of data flows within systems
You are mature, work proactively and independently
You are highly analytical and can make data-driven decisions
You work result-oriented and have an eye for detail
You are a hard worker and hands-on.
You work in an organized way and can set priorities
Maak een vacature-alert aan voor deze zoekopdracht