Digital Performance Marketeer - Retail Sector

A Digital Performance Marketeer drives online growth by optimizing campaigns across digital channels and analyzing data to improve key metrics like conversion rates and ROI.

Client Details

This company is a leader in Belgium in the distribution of electronic, cultural, and household products. It combines a large network of physical stores with a strong online presence, offering a wide range of products, from technological gadgets to household appliances.

Description

Performance Advertising Campaign Management

Coordinate the creation, management, and optimization of performance campaigns across various paid advertising platforms such as Search Engine Advertising, affiliate marketing, and remarketing.

Manage the annual advertising budget, including allocation and tracking of expenses in line with business objectives.

Collaborate with the digital marketing manager for upper funnel and the SEO specialist to implement a strategy that covers the entire purchase funnel.

Analysis and Reporting

Monitor and analyze campaign performance to identify improvement opportunities.

Prepare regular performance reports and make recommendations based on analysis.

Use data analysis tools to assess campaign effectiveness and identify opportunities for improvement.

Data Management

Manage the data flows necessary to power campaigns, including data collection, analysis, and integration into advertising platforms.

Collaborate with other teams to ensure effective use of data in line with company objectives.

Opportunity to participate in training other team members on best practices in data management and analysis.

Profile

Your Profile :

Bachelor's or Master's degree in Marketing, E-business, or a related field.

At least 3 years of experience in a similar role, preferably in a retail / e-commerce environment or a marketing agency.

Proven experience in managing and optimizing paid advertising campaigns using tools such as Google Ads, DV360, META Business Suite, etc.

Ability to make data-driven decisions. Experience with data analysis tools such as Google Analytics, Looker Studio, PowerBI, etc.

Strong communication skills, both verbal and written.

Ability to implement concrete plans to achieve measurable KPIs.

Team player with the ability to work effectively in a dynamic environment.

Job Offer

Our Offer :

A full-time job (36 hours / week)

An attractive salary complemented by extra-legal benefits (meal vouchers, hospitalization insurance)

A stimulating job in an innovative company with growth opportunities

The chance to develop through training and career advancement opportunities

A great work environment with dynamic and motivated colleagues