Brand Manager - Benelux

Brand Manager - Benelux

About Astellas :

At Astellas we are a progressive health partner, delivering value and outcomes where needed.

We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.

We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.

Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.

The Opportunity :

As the Brand Manager BeNeLux you are responsible for developing, implementing, and evaluating strategic and product-specific marketing plans in collaboration with other relevant personnel. Your goal is to achieve both long-term and short-term agreed business objectives, including sales and profitability targets, in alignment with the overarching brand strategy.

You will be part of an inclusive team that works to develop innovative therapies for patients.

Hybrid Working :

At Astellas, we recognize that our employees enjoy having a balance between their professional and home lives. We are proud of our hybrid approach which empowers you to have flexibility on whether to work from home or in the office.

Key Activities for this role :

• Coordinate, co-create, and co-execute the local operational brand plan for BENELUX for a new non-hormonal treatment targeting women experiencing hot flashes and night sweats associated with menopause.
• Drive the development and implementation of both common and country-specific marketing strategies, ensuring alignment with Global, Mid-Size Markets (MSM), and the BNL Head of Business Unit Specialty.
• Shared Co-Leadership of brand team with Medical Manager, collaborate and coordinate with the Customer & Patient Activation Manager and the Commercial Strategy & Operations (CS&O) team on omnichannel (OC) customer journey projects. Oversee the execution of OC campaigns, manage KPI definition and track their impact,
• Represent Astellas’ s mission at external events and engage with key local customers and Key Experts (KEEs), identifying their needs, and developing effective services to address them.
• Demonstrate a commitment to growth by embodying the three core principles : Outcome focus over task orientation, Act with urgency over waiting, Enterprise thinking over functional thinking.
• Foster a culture of ethics and compliance by promoting “Integrity in Action” and proactively addressing any instances of non-compliance.

Essential Knowledge & Experience :

Preferred Qualifications :

Educations / Qualifications :

Additional information :

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.