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Senior Social Strategist

Senior Social Strategist

Ogilvy Social.Lab BelgiumBrussel, Brussel-Hoofdstad, Belgium
13 dagen geleden
Functieomschrijving

ABOUT OGILVY SOCIAL.LAB

Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.

We proudly collaborate with prominent international and regional clients, including Absolut, Unilever, Mondelez, Ford, IKEA, Lidl, Orange, EU and Belgian institutions, fueling their success locally & internationally.

Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.

ROLE

We are looking for a senior social strategist with a curious mind to join and support the strategy development of some new & exciting global projects across social.

If….

  • you believe there is a big renaissance in social creative happening right now
  • you have a strong understanding of Flemish culture and can effectively integrate local insights into global social strategies
  • you believe Instagram & TikTok have become crucial sources of insights & commerce,
  • you are convinced that social is key to the future of communication,
  • you understand social brand planning and how to fuse the traditional way of planning with the principles of modern social,
  • you consider social intelligence as a must-have to develop modern marketing approaches.
  • then this job will be a great match for you!

RESPONSIBILITIES

Major Task Headings :

  • Focus : Social Strategy
  • Actively help develop modern social strategies for a portfolio of global clients.
  • Integrating seamlessly with planning functions within our team, as well as partner agencies.
  • Ensuring appropriate measurement & effective outcomes.

    • Responsibilities :

  • Responsible for providing inspiration across various social and digital streams that will inform strategies, creative and content development that deeply connects brands with people.
  • Acting as a key strategic consultant including developing social strategies (especially content and channel strategies) leading into broader digital strategy
  • Develop an extensive and insightful knowledge of audiences and turn them into actionable personas for activation across social
  • Provide clear and straightforward creative direction through different tools or methods : single minded creative briefs, social journey development, or any other approach that will help sharpen creative output.
  • Stay current and connected to culture and social trends in order to inspire and bring innovation in our strategic and creative work.
  • Provide best practice in social communication development and implementation – including driving appropriate measurement, ensuring effectiveness of work.
  • Manage and develop our junior strategists & interns, including performance tracking and building of individual development plans.

    • PROFILE

  • 4 - 6 years experience in an agency and / or as a Digital Planner.
  • Native Dutch speaker with excellent level of English, and a deep understanding of the Flemish culture and market dynamics.
  • Strong knowledge of social media & digital communications planning
  • Cultivate audience-first thinking – always starting with the audience
  • Be Research savvy - understand how to apply qualitative and quantitative learnings.
  • Be a cultural voyeur - know how to tap into culture, scoping relevant trends.
  • Possess strong critical thinking skills - analytical, creative, and lateral.
  • Can tell and sell a story with strong presentation and writing skills.
  • Be digitally savvy and up to date with social media developments.
  • Be comfortable working independently as well as collaboratively as part of a team.
  • Be available for travel – as needed.

    • OFFER

  • Full-time opportunity within a growing and trendsetting advertising agency, hybrid working for our Brussels HQ.
  • Attractive package and benefits
  • Strong flexibility plan
  • Continuous trainings
  • Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional and global clients.
  • We thrive on transparency – Our words and promises produce actions.
  • As an Ogilvy Social. Lab employee, you will be provided with continuous opportunities to grow through training, and career conversations, while doing strong work, that works on a daily basis.

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