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AriadLiege Metropolitan Area, BelgiumAbout Ariad
We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.
Ariad consultants are specialized in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design, and digital transformation.
About our role
Our client, a global leader in the energy industry, is seeking a skilled Digital Channel Specialist to strengthen their digital marketing and e-commerce strategies. In this role, you will be responsible for executing and optimising digital sales strategies for both B2C and small B2B segments, focusing on products such as power and gas supply, PV / EV, heating maintenance, and insurance.
You will work closely with the Senior Channel Manager and contribute to digital acquisition strategies, media planning, and performance analysis to drive customer portfolio growth through digital channels. If you are passionate about digital marketing, performance optimisation, and making an impact in the energy sector, this role is perfect for you!
What you will be doing
- Implement and monitor digital sales strategies for B2C and small B2B segments.
- Optimise digital marketing campaigns, including SEO, SEM, social media, email marketing, and display advertising.
- Analyse campaign performance and suggest areas for improvement.
- Manage digital media budgets and track spending effectiveness.
- Work closely with external agencies to ensure proper execution of digital marketing strategies.
- Assist the Senior Channel Manager in various e-commerce and digital marketing tasks.
- Possibly manage a specific digital media platform (Google, Meta, etc.) on a daily basis.
What you bring
The offer