Specializing in the gambling and betting verticals, We leverages deep industry knowledge to deliver outstanding results. We ensure exceptional returns for our partners and empower our employees with top-tier expertise. Join us where expertise meets excellence!
The Role
Gambling Startup, expanding its presence in Tier 1, especially Portuguese and Polish markets, seeking a talented Influence Manager to join the dynamic marketing team. This individual will play a key role in shaping and driving our influence marketing strategies within these regions.
Job Overview : The Influence Manager will be responsible for identifying, managing, and optimizing partnerships with top-tier influences in Portugal and Poland to drive brand awareness, engagement, and customer acquisition for our gambling products. The ideal candidate will have a deep understanding of the gambling landscape in these regions, a network of high-performing influences, and the ability to create impactful, creative campaigns that resonate with target audiences.
Key Responsibilities :
- Influence Strategy Development :
- Develop and execute an influence marketing strategy tailored to the Tier 1 markets of Portugal and Poland within the gambling sector.
- Research and identify top-tier influences across social media platforms (Instagram, YouTube, TikTok, Twitch, etc.) who align with the brand’s voice and target audience.
- Drive influence partnerships that contribute to brand growth, customer acquisition, and increased engagement in both markets.
- Influence Relationship Management :
- Build and maintain strong relationships with key influence rs, talent agencies, and other industry stakeholders.
- Negotiate influence contracts, deliverables, and compensation packages that align with the brand’s marketing goals and budget.
- Act as the primary point of contact between influencers and the internal marketing team.
- Campaign Management :
- Plan, coordinate, and execute influencer marketing campaigns from concept to launch, ensuring deadlines are met and campaigns are aligned with the brand’s objectives.
- Collaborate with the creative and content teams to ensure influencers produce content that resonates with their audiences while staying true to brand guidelines.
- Monitor campaign performance, analyze data, and optimize strategies to ensure ROI.
- Market Insights & Reporting :
- Stay updated on trends, shifts, and opportunities in both the gambling and influencer marketing landscapes in Portugal and Poland.
- Provide regular reports and insights on campaign performance, influencer reach, engagement, and conversions.
- Use data to adjust strategies and ensure continuous improvement in influencer partnerships.
- Compliance and Regulation :
- Ensure all influencer campaigns comply with gambling advertising regulations and local laws in Portugal and Poland.
- Work closely with the legal and compliance teams to ensure content is appropriate and meets regulatory standards.
Ideal Profile
Qualifications :
Proven experience as an Influencer Manager or in a similar role, ideally in the gambling, gaming, or entertainment sectors.Strong knowledge of the Portuguese and Polish markets, including social media trends and influencers.A solid understanding of influencer marketing strategies, including contract negotiations, campaign execution, and performance analysis.Experience working with influencers across multiple platforms (Instagram, YouTube, TikTok, Twitch, etc.).Excellent communication, negotiation, and relationship-building skills.Highly organized with the ability to manage multiple campaigns simultaneously.Data-driven mindset with the ability to analyze campaign performance and optimize strategies.Fluency in both English and Portuguese / Polish is required.Preferred Qualifications :
Experience in the gambling or gaming industry is a significant plus.Understanding of digital marketing, social media analytics, and tools used for influencer management.Previous experience working with Tier 1 markets in the gambling sector.Benefits :
Competitive salary and performance-based bonuses.Flexible working hours and remote work options.Opportunities for career growth in a fast-growing international company.Dynamic and collaborative work environment.What's on Offer?
Opportunity within a company with a solid track record of performanceWork alongside & learn from best in class talentLeadership Role