Marketing Intern – Organic Engagement Project (Women's Health)

Reports to : Marketing Manager

Location : Ghent

Job Purpose

We are looking for a motivated (social media) Marketing Intern to lead a project focused on increasing organic engagement across our Woman in Menopause (WIM) digital platforms — including the website and social media channels (Instagram, Facebook). You will be responsible for auditing current performance, building a content engagement strategy, and executing tactics that drive authentic, long-term audience interaction.

Project Overview : Boost Organic Engagement on Woman in Menopause (WIM) Platform

Objectives :

Assess the current state of the WIM platform’s organic engagement

Benchmark best practices in digital healthcare communication

Develop and propose an engagement strategy

Create and publish optimized content across key channels

Track performance and report on impact

Key Responsibilities

1. Platform Audit & Opportunity Mapping

Analyze current website and social media performance (reach, engagement, traffic, SEO)

Review audience behavior and platform trends

Identify content gaps and improvement opportunities

2. Strategy Development

Benchmark relevant health platforms for inspiration

Propose a short-term organic growth strategy focused on relevance, interaction, and trust

Suggest KPIs and content pillars aligned with women’s health topics

3. Content Creation & Execution

Create engaging, informative, and compliant content (posts, visuals, micro-campaigns)

Tailor messaging by platform (WIM website, Instagram, LinkedIn, Facebook)

Work with internal teams and designers to refine and adapt visuals

4. Community & Campaign Support

Assist in executing content calendar and monitoring audience interaction

Support planning and content rollout for World Menopause Day (October 18)

Coordinate messaging across corporate and WIM channels

5. Tracking & Reporting

Monitor performance using analytics tools (reach, engagement, traffic)

Deliver a final summary report with results, insights, and improvement ideas

Qualifications

Student or recent graduate in Marketing, Communication, Digital Media, or Life Sciences

Strong interest in women’s health and purpose-driven communication

Understanding of organic social media strategies and platforms

Creative mindset with content creation or storytelling ability

Basic knowledge of design tools (Canva and / or Adobe) and website / social analytics (GA4, Meta)

Comfortable writing in Dutch and French with attention to tone and clarity

Organized, self-starting, and curious

What You’ll Gain

Ownership of a real digital engagement project with measurable impact

Experience working in a regulated, healthcare-focused environment

Coaching from experienced marketers

Exposure to content creation, analytics, and campaign execution

A chance to contribute to a meaningful cause : advancing women’s health