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BELUX B2C Activation Executive

BELUX B2C Activation Executive

BATBrussels Metropolitan Area, Belgium
Il y a 11 jours
Description de poste

British American Tobacco BENELUX has an exciting opportunity for a BELUX B2C Activation Executive in Brussels

Support group transformation to win in New Categories – accelerate growth and secure leadership - and drive Combustibles (cigarettes) value growth, while ensuring a consumer centric approach

Your key responsibilities will include :

  • Support in building the BELUX B2C Annual Activation Plan and ensure strong & efficient consumer activation with excellence in execution & with clear KPI deliverables & tracking.
  • Develop B2C campaigns (in line with brands global guidelines) and communication tools & activations to ensure category education, increase brand awareness & support consumers’ journey in finding the right category.
  • Develop B2C promotions & support material for B2B activation to increase sales & leverage ambassadors to increase trials and educate consumers.
  • Briefing sales Representatives & Brand Ambassadors to ensure deployment of the plan as per KPIs & Excellence in Execution
  • Develop & deploy instore X-Cat projects as well as creating and delivering optimized range of POSM per channel to support field force and ensure maximum brand visibility and premiumness
  • Agencies management : Creative agencies ; POSM / hardware / instore ; hostesses ; merchandising and storage resources
  • Plan & manage annual budget

What are we looking for?

  • 2-3 years of experience in B2C activation / Trade Marketing / Shopper Marketing / Brand Activation
  • Experience in managing external agencies (creative, merchandising, promo, hostess, etc.)
  • Experience in in-store activations, POSM development, or field force support
  • Experience in developing and tracking campaign KPIs / analytics / reporting
  • Budget management experience (planning, invoicing, cost control)
  • Exposure to multinational / FMCG / tobacco / consumer goods industry
  • Comfortable working cross-functionally with multiple stakeholders
  • Fluency in English and in either French or Dutch is required
  • Presentation experience towards management
  • Ownership & leadership towards internal and external stakeholders ; good prio-setting ; Flexibility and creativity
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    Activation Executive • Brussels Metropolitan Area, Belgium