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(Junior) Marketing Manager BeNeFrance (f / m / d)
FreudenbergBarchonIl y a 24 jours
Description de posteDegree in Business Administration or Marketing 2 years of experience as a Marketing Generalist – Consumer Packaged Goods preferred Experience in supervising outside vendors and agencies Proficiency in using and understanding IRI / Nielsen data and relevant market analytics tools Deep understanding of KPIs and P&L Strong business communication (written and oral) and presentation skills Proficiency in English, French, and Dutch
Working at Freudenberg : We will wow your world!
Responsibilities :
- Manage the product portfolio (existing and new products), including commercialization, market growth, profitability tracking, and go-to-market plans
- Utilize data analytics to understand consumer / shopper insights, competitive trends, and key portfolio benefits to best position our branded products
- Provide constant feedback to Regional and Global Teams
- Implement product and pricing strategies in alignment with Regional / Global Marketing
- Develop promotional campaigns and drive POS-material development for the product portfolio
- Support the Senior Digital Marketing Manager in developing and implementing media campaigns (PAID Digital and non-digital), following the communication strategy based on portfolio objectives
- Control the A&P budget of the assigned product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI
Qualifications :
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Marketing Manager • Barchon