Digital Activation Campaign Advisor

Are you excited for your new career adventure? At Lyreco, we offer more than just a job, but a career! Our Group Marketing team is looking for a NextGen Marketing Specialist. This position is an 18 months fixed-term contract based at our headquarters in Gdansk (Poland). About LyrecoThe Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe.A global workplace solutions company with 10,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and well-being services.To learn more about Lyreco – see our WHAT WE OFFER:The NextGen (or new Lyreco e-commerce platform) marketing lead is responsible for ensuring creation and distribution of engaging marketing materials for the new Lyreco e-commerce and services platform.For our new e-commerce platform, you will lead best practices, shared strategy and centrally led campaigns in relation to all types of marketing.Your main responsibilities will include:Content & communication:Leading the creation of templates & content for the new Lyreco e-commerce and services platform (e.G. emails, social media, website, brochures, ...), following current industry best practice guidelines to use across all Lyreco countriesCollecting and organising marketing materials (images, text, video) in relation to the new Lyreco e-commerce and services platform. Provide consultation & training on the new Lyreco e-commerce platform, marketing best practices, and optimization efforts for all Lyreco countries.This include creating and updating training materials:Checking marketing materials for corporate identity and brand consistencyBuild and maintain strong relationships with key stakeholders to gain support and commitment for the new Lyreco e-commerce platform marketing streamCo-define programme & platform roadmapIdentify conflicts between programme and platform priorities, identify options & impact and consolidate recommendationsData & reporting :Tracking and analysing marketing results (campaigns, email, social media, website).Creating reports and dashboards to report on the business performance results of new Lyreco e-commerce platformOperational & administrative support :Supporting the planning, coordination, and execution of new Lyreco e-commerce platform marketing campaignsCoordinating deadlines and monitoring ongoing marketing projectsProcessing purchase orders, invoices, and budget overviews. As well as managing renewals of marketing related contracts with external suppliersManaging and updating Jira with relevant marketing ticketsYOUR PROFILE: Master or equivalent by experienceFluent English (verbal and written communication)5+ years of experience in digital marketing in a competitive digital sector with a proven track record in achieving results (within budget, scope & timing).Good understanding of performance marketing, conversion and online customer acquisitionThorough experience with website analysis tools (e.G. BI, Google Analytics, Google Ads, Semrush, …)Must have: experience with Power BI, GA, Google Search Console, SemrushNice to have: experience with LinkedIn, Meta, GTMUp to date with the latest trends and best practices in digital marketingStrong communication and presentation skills, with a clear commercial and customer-centric mindset.Strategic and creative thinker, combining strong analytical abilities with a results-driven approach to drive sales performance and solve complex business challenges.Demonstrated leadership and ownership, able to act pragmatically and deliver fast, high-quality and cost-effective solutions aligned with business priorities.If the above job description interests you and you think you are a good fit, apply now! We look forward to receiving your application!#LI-TL1