PR & Influence Manager

Founded in 2002, Baobab Collection has experienced strong growth over the past several years. Now a leading reference in the high-end home fragrance market, Baobab Collection products are true decorative objects thanks to their strong identity. The brand is now positioned within a global and highly selective distribution network. It operates internationally through a combination of directly owned boutiques, carefully selected independent partners, and leading luxury department stores. This controlled presence across key global markets strengthens the brand’s desirability, coherence, and high standards.

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Key Responsibilities

If you thrive on shaping global influence, building iconic brand moments, and leading high-impact PR strategies across continents, this is your stage!

As Global PR & Influence Manager, you’ll orchestrate a network of top-tier agencies, craft unforgettable press experiences, and act as a bold ambassador for the brand. With full ownership of budget, partnerships, and strategic activations, you’ll drive visibility, desirability, and cultural relevance at scale.

1. Strategic Influence & Brand Growth

• Drive brand growth by leading the global PR & influence strategy, shaping the annual brand plan.
• Identify and develop strategic partnerships with media, influencers, brands, and cultural institutions.
• Build and maintain a strong professional network to amplify brand reach and influence.
• Act as a true ambassador of the brand, embodying its values and communicating with confidence and ease.

2. Agency Leadership & Market Expansion

3. Brand Experience & Storytelling

4. Performance, Budget & Governance

Desired Profile

Skills :

Languages : Fluent in French & English (mandatory); additional languages are a plus.

Additional : Willingness to travel internationally

Passion : Luxury, lifestyle, and innovation

START DATE : April 1st, 2026