Job description :
Our client is a dynamic, family-run wine and spirits company known for its unique and eclectic portfolio of premium brands . With five successful and distinctive brands under their belt, they have cultivated a strong international presence , partnering with affiliates globally to distribute and activate their products.
As the business continues to grow across Italy, they are now seeking a Brand Ambassador to elevate their presence across Belgium and Luxembourg , working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground.
Key Requirements
We are seeking an energetic and commercially driven Brand Ambassador with proven success in on-trade sales and brand activation . You will bring a strong understanding of the alcohol beverage industry , the ability to thrive in a field-based role , and the confidence to build partnerships that generate results.
Desirable :
- Existing network inBelgium / Luxembourg on-trade (bars, restaurants, nightclubs)
- Prior experience with importers or distributors in the alcohol sector
Role & Responsibilities
Reporting to the International Sales Director and working alongside the Regional Market Manager , this is a high-impact, field-based role focused on both commercial delivery and brand building .
Key responsibilities include :
Developing distribution and visibility via tastings, incentives, and brand activationsDriving volume growth through engagement campaigns in key accountsBuilding and managing strong relationships with wholesaler partners and their sales teamsGenerating new business through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekendsCreating and executing activation programmes across bars, restaurants, and nightlife venuesSupporting pricing strategies and ensuring brand consistencyAllocating one day per week to administrative tasks; spending the rest in the fieldRepresenting the brand at trade shows, sales meetings , and industry eventsRotating across sub-regions monthly to maximise market coverageExpected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the weekQualifications : Essential :
Sales experience in the alcohol beverage or food industryDemonstrated success in on-premise activation and wholesaler engagementStrong interpersonal and relationship-building skillsHighly self-motivated, hands-on, and capable of working autonomouslyExperience managing trade marketing initiatives and client-facing promotionsBased in Belgium or Luxembourgand able to travel extensively across bothFluent in English and Flemish / Dutch with a good working knowledge of FrenchFull driving licenceWhy is This a Great Opportunity :
Package & Benefits
Base Salary : 38,00040,000Bonus : Up to 25% performance-basedTravel Expenses : 1,0001,500 / monthCar Allowance : 400500 / monthTechnology Support : Up to 1,000 for laptopAccess to annual sales conferences , a fun and high-energy culture , and the chance to be part of a purpose-driven premium brand portfolioSalary Type : Annual Salary
Salary Min : € 38000
Salary Max : € 40000
Currency Type : EUR