Media Lead BNFL

Seniority Level : Dreambig

DraftLine

The Purpose :

Media Lead based in our EU HQ in Leuven, Belgium. Lead and mentor a team of two Media Managers to deliver your objectives in the market. Responsible for developing and implementing connections plans for our portfolio to deliver against the annual plan. Lead integration of connections with marketing & sales ensuring 3-Year Plans & 1-Year Plans are aligned with our strategy and drive the growth of the portfolio across channels. Manage the performance of connections channels to understand drivers of success.

At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Bud, Stella Artois, Hoegaarden, Tripel Karmeliet, Leffe and crafting meaningful moments are what inspire us.

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together. Cheers to dreaming big!

The role :

Connections Strategy, Planning & Execution :

• Responsible for the strategic development and execution of the annual media plans for brands in scope .
• Partner with the brand, sales, insights, & innovation teams to develop best-in-class executions & campaigns.
• Spearhead implementation of ROI learnings to optimize media and drive business results
• Strategy development for 1- & 3-year plans that push the envelope and evolve how our brands connect with consumers.
• Implement local Test & Learn agenda, to respond to media developments with the market.
• Manage the media budget to plan with transparency and excellent financial control.

Stakeholder Management

Who we’re looking for :

What you can expect from us :

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

LI-ABI ZoneEUR