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Performance Marketing SpecialistTestachats / Testaankoop • Saint-Gilles, Liège, BE
Sollicitaties worden niet langer geaccepteerd
Performance Marketing Specialist
Testachats / Testaankoop • Saint-Gilles, Liège, BE
15 dagen geleden
Functieomschrijving
The mission of Testaankoop / Testachats is to protect and defend consumers’ needs and rights. We offer a global concept for the consumer, ranging from the known publications like Testaankoop / Testachats, Budget & Recht / Budget & Droits, Test gezond / Test santé, Testaankoop invest / Testachats invest… to online advice and individualized legal support, and all this thanks to the commitment of our approximately 380 enthusiastic collaborators.
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
Testaankoop / Testachats is a 100% independent organization and collaborates intensively with an international group of independent consumer organizations that employs about 1200 collaborators.
Did you know that Testaankoop / Testachats’ online portal counts more than a million visits per month?
In order to take advantage of this huge opportunity and to optimize the presentation of our products and services, the Marketing department is looking for a Performance Marketing Specialist.
Your challenge:
Together with your colleagues and the management:
- You’ll define and drive the digital acquisition and growth strategy across owned media (portal/social media/app/..) and paid media for different purposes: direct acquisition, lead generation, upselling, loyalty / relationship management
- You’ll implement and adapt the strategy, roadmap and features definition according to the needs
- You’ll translate this strategy into concrete digital initiatives focused on acquisition, conversion optimisation and growth.
- You’ll play a key role in identifying growth opportunities and turning data insights into measurable improvements in acquisition, conversion and retention.
You will be responsible for:
- Optimising the marketing presentation and conversion of the portal
- Proposing and developing innovative initiatives to improve user journeys and conversion.
- Monitoring digital performance, analysing results and translating insights into optimisation opportunities.
- Define and execute experimentation and A/B testing initiatives.
- Manage digital acquisition and optimisation budgets, ensuring ROI-driven investments.
- Collaborate with internal stakeholders (Editorial, BT, Marketing) and manage external agencies and partners.
You will work in a team of 6 colleagues and will be reporting to the Marketing Team Lead. You will be in close collaboration with Editorial and BT
Our expectations:
- Bachelor in Marketing, communications (or equivalent by experience)
- A minimum 5 years of experience in digital marketing or performance marketing roles, ideally within subscription, media or digital product environments.
- Strong expertise in digital acquisition, analytics and performance marketing, with proven experience in several of the following areas: Analytics tools, SEO & SEA, Social Media platforms, Conversion rate optimization, Traffic, Acquisition, Sitecore, HTML
- Experience working with CMS platforms and collaborating with editorial and technical teams.
- Experience working with analytics platforms and dashboards, with the ability to translate data insights into concrete marketing optimisations.
- A good command of English; a basic knowledge of Dutch and French (minimum A2-level).
Our offer:
- A high degree of task variety and the opportunity to further develop and maximize your competences in a group with international fame.
- An environment where initiative is valued
- A team with a good sense of humour! xqknzec
- A correct remuneration package, fringe benefits (3 insurances, meal vouchers, ...).
- Easy to reach location (close to train station Brussels-Midi / Zuid).
Maak een vacature-alert aan voor deze zoekopdracht
Performance Marketing Specialist • Saint-Gilles, Liège, BE
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