B2B Marketing Consultant — Demand Gen & Digital Campaigs

We're not looking for someone who's good at one thing. We're looking for someone who thrives on many — and who finds that prospect energising, not exhausting.

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Who we are

LeadFabric is a B2B demand generation and GTM agency with deep roots in marketing technology, buying group strategy, and AI-driven revenue orchestration. Founded in 2008, we work with midsized and enterprise companies across Europe, Asia, and North America — sitting between strategy and execution, between the CMO's ambition and what actually runs in the platform.

We are boutique by design — but our footprint, our partnerships, and the conversations we're part of are anything but local. Our specialisation in B2B GTM has consistently placed us in rooms that most agencies or consultancies, regardless of size, are simply not invited into. That's not an accident. It's the result of eighteen years of going deep on things others treat as surface level.

We were one of the very first to start with B2B Martech in Europe. If names like Marketo, Eloqua or Pardot ring a bell. We were their first continental european partner.

This quarter, we are entering a new chapter. We are launching a number of strategic partnerships with next gen platforms that are redefining how B2B GTM is built and operated. These are not standard reseller arrangements — they are co-building relationships with a very short list of partners globally, of which we are one. We cannot share the full details yet, but the direction is clear: LeadFabric is positioning itself at the intersection of AI, data, and modern revenue architecture, and we need people who want to be part of building that — not just delivering against it.

The role

This is a consulting and delivery role. You'll work directly with B2B clients — running campaigns, advising on digital strategy, building and optimizing programs across paid media, content, and marketing automation.

Some days you'll be in the platform. Other days you'll be on a call explaining to a CMO why their current demand gen model is broken.

You'll carry multiple client workstreams simultaneously. You'll be expected to manage your own time, flag blockers early, and care about quality of output — not just volume of activity. This is not a role where you disappear into a task list.

As new partnerships launch and expand our service offer this year, this role will grow with them. That means absorbing new platforms, new methodologies, and new client conversations — sometimes quickly. If the idea of being handed something entirely new and expected to get up to speed fast sounds like an opportunity rather than a burden, you're the right kind of person for this.

What you'll actually do

• Plan and run B2B digital campaigns across paid channels (LinkedIn, display, programmatic), aligning messaging to buying stages and audience segments
• Advise clients on content strategy and asset development — knowing when to build a nurture track versus when to recommend something completely different
• Work inside marketing automation and demand gen platforms (Marketo, HubSpot, 6sense, or similar) — not just configure them, but understand why they're set up the way they are
• Own project delivery end-to-end: timelines, stakeholder communication, quality checks, and post-campaign reporting that actually drives next actions
• Use AI tools as part of your daily workflow — for research, content production, campaign optimisation, and increasingly for GTM strategy support
• Engage clients directly — status calls, strategy reviews, the occasional difficult conversation — with the confidence of someone who knows their material

Who this role is really for

There is a specific kind of professional this role will resonate with — and we'd rather speak to them directly than try to appeal to everyone.

You are good at your current job. But something isn't quite right. The work feels like it's circling the same territory. The market your organisation operates in feels smaller than your ambition.

The conversations you're having are increasingly about defending the status quo rather than building something new. You've noticed that the organisations around you are starting to fall behind — and you don't want to fall behind with them.

If that reads like a description of where you are right now, this role was written for you. We offer an environment that is deliberately international, deliberately at the edge of what's happening in B2B marketing, and deliberately set up for people who are energised by complexity — not slowed down by it.

What we're looking for

MUST-HAVES

• Minimum 5 years of hands-on B2B marketing experience — agency, consultancy, or in-house demand gen at a level where you've owned programs, not just supported them
• Exceptional English — written and spoken, without exception. This is not a checkbox. Your English needs to be at a level where clients trust your judgment partly because of how you communicate it. You will write content, lead senior client calls, and represent LeadFabric in international settings. Near-native is the floor; native-level command of nuance, register, and tone is the target. If this gives you pause, this role is not for you.
• Practical experience with digital advertising (LinkedIn Ads as a baseline) and content-driven demand programs
• Meaningful exposure to at least one marketing automation or revenue platform — credible when talking about them, comfortable when working inside them
• Strong project management instincts — you track your own work, surface issues early, and keep clients informed without being prompted
• The ability to pick something up, figure it out, and deliver — without needing a structured programme to get started. We will support you, but we will not hand-hold you. The people who thrive here see that as a feature, not a concern.
• Extroverted by nature — visible, client-facing, and at ease in rooms where the conversation is demanding
• Based in Belgium or the UK, with the right to work in either country

STRONG ADVANTAGES

• Prior agency or consultancy background — you know what good service delivery looks like, and you've been accountable for it
• Familiarity with ABM concepts, buying group models, or intent data platforms
• Already using AI tools regularly — and curious about what's coming next, not apprehensive about it
• On AI, transformation, and what this role will become
• B2B marketing is being restructured. Not gradually — structurally. The discipline looks different than it did three years ago and will look different again in three more. We are not interested in candidates who are hoping that won't affect them.
• We want people who understand that reinvention is part of the job — and who see that as the most compelling reason to join. This role will evolve. xqknzec You will be expected to evolve with it. In return, you will have a front-row seat to some of the most significant shifts happening in GTM right now, and the agency context to apply them across multiple clients, industries, and markets simultaneously.

What we offer

• An international team and client base — without the hierarchy and institutional slowness of a large organisation
• Access to partnerships and platforms that most agencies — local or global — will never be part of
• Direct exposure to strategic decisions — you'll hear the reasoning, not just the output
• A genuine learning environment — expertise is built here, not just deployed
• Competitive package with room to grow as you do
• Hybrid working across Belgium and the UK — we trust people to manage their own time and deliver

If you've read this far and it sounds like where you should be — we'd like to hear from you.