Social Media & Community Specialist

We are looking for a Social Media & Community Specialist to lead VECTRAs organic social presence
thought leadership distribution community engagement and social media performance .This role is ideal for
someone who understands B2B social media executive branding content adaptation audience
engagement and social analytics. The role goes beyond posting content and focuses on building authority
increasing visibility and strengthening VECTRAs market positioning.
This is a strategic and tactical role that requires both creative thinking and analytical rigor. Youll work closely
with the content creative and SEO teams to amplify VECTRAs messaging establish industry
authoritymarketplace growth and generate qualified leads for the sales team.

Tasks

Social Media Strategy & Planning
Develop and execute comprehensive social media strategy and publishing calendar
Define content pillars messaging frameworks and platform specific strategies (LinkedIn Twitter/X
YouTube Instagram)
Set quarterly social media goals KPIs and success metrics
Conduct competitive analysis and industry benchmarking to identify opportunities
Identify emerging trends and opportunities to position VECTRA as a thought leader
Schedule publish monitor and optimize content across all platforms.

Content Development & Curation
Create original engaging social content (posts captions threads reels videos) that drive
engagement and lead generation
Curate industry news research and insights that position VECTRA as an authority
Translate complex supply chain resilience and business topics into accessible engaging social
narratives
Collaborate with the creative team to develop visually compelling assets and multimedia content
Repurpose long-form content (webinars reports case studies) into social-optimized formats
Develop thought leadership content for executive team members to share and amplify reach

Community Management & Engagement
Monitor comments mentions conversations and engagement opportunities.
Build and nurture an engaged community of supply chain professionals sustainability leaders and
enterprise decision-makers
Support employee advocacy and internal content amplification initiatives.
Identify and engage with key influencers industry leaders and potential partners
Manage crisis communication and brand reputation on social channels

Campaign Execution & Promotion
Plan and execute integrated social media campaigns supporting product launches webinars events
and thought leadership initiatives
Maintain content calendars publishing schedules and content trackers.
Promote webinars reports case studies and other marketing assets to drive registrations
Coordinate with content design website email and Marketplace teams.
Create campaign-specific landing pages email sequences and promotional materials
Track campaign performance and optimize in real-time based on engagement and conversion data

Analytics & Performance Measurement
Track and report on key social media metrics: reach impressions engagement rate click-through
rate follower growth lead generation and other metrics
Support UTM usage and attribution tracking across social channels.
Conduct monthly and weekly performance reviews and provide insights and recommendations
Use data to optimize content strategy posting schedule and platform allocation
Create dashboards and reports for leadership visibility into social media performance
Benchmark performance against competitors and industry standards

Platform Management & Optimization
Manage all VECTRA social media accounts (LinkedIn Twitter/X YouTube Instagram etc.)
Optimize profile bios headers and descriptions to reflect VECTRAs repositioning
Test new features formats and platforms to stay ahead of trends
Ensure brand consistency across all social channels
Manage social media tools scheduling software and analytics platforms
Stay current with platform algorithm changes and best practices

Collaboration & Cross-Functional Alignment
Work closely with content team to align social strategy with content marketing initiatives
Collaborate with creative team on visual assets video content and multimedia production
Support sales team with social selling resources battle cards and competitive intelligence
Coordinate with SEO team to ensure social content supports organic search strategy
Participate in marketing team meetings and contribute to overall marketing strategy
Communicate social insights and opportunities to leadership

Thought Leadership & Industry Authority
Develop and promote executive thought leadership across LinkedIn and relevant channels.
Identify speaking opportunities industry events and partnership opportunities
Build relationships with journalists industry analysts and media outlets
Industry conversations and position VECTRA as a voice in business transformation

Requirements

Requirements
3-5 years of professional experience in Social Media or Content Marketing
Proven ability to develop and execute a comprehensive B2B social media strategy aligned with
business objectives driving engaged communities and measurable business results.
Strong writing storytelling and content adaptation skills to create authentic content tailored for
various audience personas.
Proficiency with social media analytics tools and demonstrated ability to interpret performance
metrics making data-driven decisions.
Experience managing content calendars and proficiency with social media management tools
Familiarity with thought leadership and executive branding strategies while managing multiple social
platforms (LinkedIn Twitter/X YouTube Instagram).
Ability to work independently and collaboratively in a remote environment while managing
simultaneous campaigns and comfortable with new platforms/trends.
Bachelors degree in Marketing Communications Business or related field (or equivalent
professional experience

Benefits

Equal Opportunity Employer Statement: VECTRA International is an equal-opportunity employer. We
celebrate diversity and are committed to creating an inclusive environment for all employees. Join something
bigger. Make a difference with VECTRA International.

Nice to Have
Experience with LinkedIn as a primary platform for B2B marketing
Background in supply chain operations sustainability or enterprise transformation
Experience with social media advertising (LinkedIn Ads Twitter Ads etc.)
Familiarity with AI-powered tools and their applications in marketing
Experience with video content creation and optimization
Knowledge of thought leadership and personal branding strategies
Experience in a fast-growing mission-driven organization
Certification in social media marketing or related field

Employment Type : Employee
Experience: years
Vacancy: 1