Product Manager – B&C Brand & Distributed Brand Portfolio

About The Cotton Group

The Cotton Group SA/NV is the powerhouse behind some of Europe’s most trusted names in blank apparel and textile distribution, including B&C and Falk&Ross. On paper, we are a holding company. In practice, we are a team fully invested in growth and transformation. Our mission is to build an international textile ecosystem that spans supply chain, sustainability, digital infrastructure and innovation. Each of our companies thrives independently while drawing strength from the collective, for an industry that empowers brands and their partners to succeed.

With a strong international network, modern logistics, and a dedicated team, we are shaping the future of the textile industry and we are now looking for a Product Portfolio Manager !

Mission

The Product Manager is responsible for the commercial management and optimization of the B&C product portfolio and the distributed brand portfolio within Falk&Ross, ensuring strong market positioning across European promotional textile markets.

The role focuses on portfolio performance, pricing strategy, distribution optimization, and product promotion across multiple sales channels.

The Product Manager does not lead the creative development of new collections, but ensures that the product assortment is commercially optimized, competitively positioned, and aligned with market demand.

Scope of Responsibility

Own Brand : B&C – European leader in promotional wear

• Portfolio performance management
• Market positioning
• Pricing architecture
• Channel assortment strategy

Distributed Brand Portfolio

Management of third-party promotional textile brands distributed by Falk&Ross, ensuring:

• Complementarity with B&C
• Portfolio balance
• Competitive positioning
• Channel relevance

All with the objective to drive Revenue growth and gross margin.

Key Responsibilities

Product Portfolio Management (Product)

• Manage and optimize the complete B&C product portfolio.
• Manage the portfolio of distributed brands within the Falk&Ross assortment.
• Monitor product lifecycle performance (sales, margin, stock rotation).
• Identify portfolio gaps, overlaps, and rationalization opportunities.
• Ensure strategic complementarity between B&C and distributed brands.
• Support introduction of new SKUs or product extensions based on market needs (without design ownership).
• Maintain product data quality across ERP, PIM, catalogues, and digital channels.
• Ensure compliance with European textile regulations and sustainability requirements.

Pricing Strategy (Price)

• Define and maintain coherent pricing architecture across European markets.
• Conduct competitive benchmarking across promotional textile brands.
• Ensure margin optimization and price competitiveness.
• Support development of channel-specific pricing strategies.
• Provide pricing guidance for key accounts, distributors, and marketplaces.
• Contribute to pricing decisions related to product lifecycle and inventory management.

Distribution & Channel Strategy (Place)

• Optimize product availability across multiple European sales channels, including:
• Promotional product distributors
• Resellers
• E-commerce platforms
• Marketplaces
• Key accounts
• Define channel-specific assortment strategies.
• Ensure the right balance between B&C and distributed brands within each channel.
• Support sales teams with portfolio recommendations adapted to regional markets.
• Monitor distribution performance and identify growth opportunities.

Product Promotion & Market Positioning (Promotion)

• Define the product value proposition and commercial positioning.
• Support marketing teams with product storytelling and sales arguments.
• Contribute to catalog planning, digital product content, and product launches.
• Ensure strong product visibility across promotional product platforms and digital channels.
• Provide product training and tools for sales teams.

Market & Business Analysis

• Analyze European promotional wear market trends.
• Monitor competitor product assortments and pricing strategies.
• Track sales performance by brand, product category, country, and channel.
• Identify opportunities for portfolio optimization and growth.
• Support forecasting and inventory planning in collaboration with supply chain.

Cross-Functional Collaboration

The Product Manager works closely with:

• European Sales teams
• Marketing & Digital teams
• Supply chain & sourcing teams
• Key account managers
• Brand partners (for distributed brands)
• External distributors and resellers

Key KPIs

• Revenue growth of B&C and distributed brand portfolio
• Gross margin by product category
• Portfolio productivity (revenue per SKU)
• Channel sales performance
• Inventory turnover
• Market share evolution

Profile

Experience

• 5+ years in product management or category management
• Experience in B2B distribution or wholesale environments
• Experience in textile, promotional products, or apparel industries
• Exposure to European multi-market business environments

Skills

• Strong portfolio management and analytical capabilities
• Pricing and margin optimization expertise
• Ability to balance own brand and distributed brand strategy
• Strong stakeholder management across commercial and operational teams
• Strategic and data-driven decision-making

Languages

• Fluent English required
• Additional European languages are a plus

Tools

• ERP / PIM systems
• BI tools (Power BI, Tableau, etc.)
• Excel / advanced data analysis
• CRM and sales reporting platforms

What We Offer

• A strategic role within a leading European distributor of promotional textiles.
• The opportunity to shape and optimize a large and diverse product portfolio.
• A dynamic, international, and competitive environment.
• Collaboration with motivated teams across multiple departments and markets.
• Career growth and development opportunities within The Cotton Group.

To support our international hiring process, we kindly ask you to apply with an English CV.