Being part of an international company yet with local presence
Build a safer digital society together with us
As a Marketing Business Partner, you play a key role in translating cybersecurity expertise into clear, compelling and market-relevant stories.
You act as a go-to-market partner to Sales, Pre-Sales and other internal stakeholders, capturing market needs and translating them into impactful marketing initiatives. You contribute to the development of solution messaging and go-to-market narratives, ensuring that our cybersecurity offerings are positioned clearly and credibly for the Belgian market.
At the same time, you are hands-on and operational: from shaping event storylines to executing campaigns and coordinating content.
Your responsibilities
Go-to-market & storytelling
Contribute to the development of solution messaging and go-to-market narratives
Translate global content into locally relevant Belgian market stories
Build sector- and solution-driven narratives aligned with market needs and sales priorities
Identify customer insights and translate them into concrete marketing initiatives
Events & experience design
Lead the development of storylines, agendas and positioning for:
2 flagship events
~6 smaller (sector / niche) events
Brief and support speakers in building clear, structured and impactful presentations
Support moderation and ensure consistency in storytelling across sessions
Ensure events are not just organised, but strategically positioned experiences
Business partnering
Act as a counterpart to Sales and Pre-Sales, capturing needs and translating them into marketing actions
Collaborate cross-functionally with teams such as HR (e.g. employer branding support), PR and other stakeholders
Bring structure to business input and convert it into clear priorities and initiatives
Operational execution
Execute marketing activities hands-on (campaigns, events, content coordination)
Coordinate with internal teams and external partners
Ensure delivery from idea to execution in a resource-constrained environment
Your profile
Experience in B2B marketing, go-to-market or storytelling roles (ideally in tech/cybersecurity)
Strong ability to translate complex topics into clear, compelling narratives
Comfortable operating both strategically and operationally
Strong stakeholder management skills across Sales, Pre-Sales and cross-functional teams
Proactive, structured and able to drive initiatives independently
Fluent in English & Dutch (French is a bonus!)
What we offer
A key role at the intersection of strategy, storytelling and execution
Direct impact on how cybersecurity is positioned in the Belgian market
A dynamic environment where you own and shape flagship initiatives
The opportunity to grow into the role and make it your own
Great benefits including a company car
Marketing Business Partner - Content • Gent, Vlaams Gewest, Belgium
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