Industrial Autonomy & Engineering Unit (IA&E)
Location: Brussels, Belgium
Region Covered: Belgium
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Role Purpose
The Business Development Director – Belgium will be responsible for driving strategic growth, revenue expansion, and market positioning of the Industrial Autonomy & Engineering Unit in Belgium.
The role focuses on building and scaling IA&E business across Belgian industrial and infrastructure enterprises, including manufacturing, energy & utilities, chemicals, transportation, logistics, and public infrastructure. The position requires a strong blend of market development, executive engagement, deal origination, and ecosystem collaboration, positioning IA&E as a trusted partner for industrial autonomy, digital engineering, and Industry 4.0 transformation.
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Key Responsibilities
Market & Growth Strategy
· Own and execute the Belgium market growth strategy for Industrial Autonomy & Engineering services.
· Identify and develop new growth opportunities across key Belgian industrial sectors.
· Drive market penetration aligned with global IA&E strategy and European regional priorities.
Client Acquisition & Relationship Management
· Build and sustain CXO-level and senior stakeholder relationships with key Belgian customers.
· Lead new logo acquisition and expansion of strategic accounts.
· Act as a trusted advisor to customers on industrial digitalization, autonomy, and engineering transformation.
Sales & Deal Leadership
· Own the end-to-end sales lifecycle for large and complex opportunities:
o Opportunity identification and qualification
o Solution shaping and value articulation
o Commercial structuring, negotiation, and closure
· Deliver revenue, order booking, and pipeline targets for the Belgium region.
Solution & Portfolio Positioning
· Drive positioning and sales of IA&E offerings, including:
o Industrial autonomy and automation
o Digital and product engineering services
o Smart manufacturing and Industry 4.0 solutions
o AI/ML-enabled industrial platforms
o OT-IT convergence, digital twins, and connected operations
· Provide market feedback to influence portfolio evolution and innovation roadmaps.
Ecosystem & Partnerships
· Build and leverage local and regional partnerships with:
o Industrial OEMs and EPCs
o Automation and OT technology providers
o Hyperscalers and industrial software partners
· Represent IA&E at industry events, customer forums, and ecosystem engagements in Belgium.
Internal Collaboration & Governance
· Collaborate closely with account teams, solution architects, delivery leaders, and global IA&E stakeholders.
· Ensure adherence to commercial, legal, and risk governance frameworks.
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Key Performance Indicators (KPIs)
· Revenue growth and order intake for Belgium
· Qualified sales pipeline and win ratio
· New logo wins and strategic account expansion
· Deal quality, margin, and sustainability
· Client satisfaction and long-term relationship strength
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Required Experience & Qualifications
Business Development experience:
IA&E experience: experience in PLM, MES or Product Engineering.
Solution Driven Sales experience:
Other experience:experience in IOT, IT-OT-ET landscape, Connected Assets, Data platforms
Vertical and sector experience
Network and partner ecosystem
Professional Experience
· 12+ years of experience in business development, sales leadership, or account management within:
o Engineering services
o Industrial digitalization
o Automation, autonomy, or manufacturing technology
· Proven track record of closing large, complex B2B deals with industrial customers.
· Strong understanding of the Belgian industrial and institutional ecosystem.
Domain Expertise
· Solid exposure to:
o Industrial autonomy and automation
o Engineering and digital transformation services
o Industry 4.0, AI, and data-driven industrial solutions
· Ability to translate technical capabilities into business-focused value propositions.
Leadership & Personal Attributes
· Strong executive presence and communication skills
· Strategic mindset with hands-on execution capability
· High ownership, resilience, and customer focus
· Ability to operate effectively in matrixed, global organizations
Education
· Bachelor’s degree in Engineering, Technology, or Business
· MBA or equivalent advanced qualification preferred
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Language & Location Requirements
· Fluent in English (mandatory)
· French and/or Dutch language skills are strongly preferred
· Based in Brussels, with willingness to travel across Belgium as required
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What Success Looks Like
· IA&E established as a strategic partner for leading Belgian industrial and infrastructure enterprises
· Strong, sustainable revenue growth with a healthy large-deal pipeline
· Long-term client relationships built on trust, outcomes, and innovation
· Clear market visibility and differentiation for IA&E in Belgium
Director of Business Development • Brussels, Brussels Region, Belgium
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