Director of Sales

Lead Growth. Win Business. Shape the Future.

Crowne Plaza Brussels Airport is a market-leading upscale business hotel at the heart of Corporate Village, just minutes from Brussels Airport. Home to 315 guestrooms, 18 newly refreshed meeting rooms and one of Belgium's premier conference venues, the hotel welcomes a diverse international mix of corporate, airline and MICE guests.

Are you a commercial hunter with a passion for hospitality? Do you thrive on winning new business, building strategic partnerships and leading high-performing sales teams? We're looking for an ambitious Director of Sales to lead the commercial strategy of our international hotel. This isn't an account management role—it's a leadership position for someone who loves prospecting, negotiating and closing deals while leveraging the power of a global hotel network.

What You'll Do

You’ll drive business growth across Corporate, MICE, Leisure and Airline segments by:

• Leading and inspiring a team of business developers with a strong hunting mindset.


• Prospecting, negotiating and securing new local and international accounts.


• Managing the full RFP process and maximizing opportunities from IHG's global sales network.


• Growing our Meetings & Events business by increasing conversion and developing long-term client relationships.


• Using CRM and performance data to build a strong commercial pipeline and deliver measurable results.


• With the help of a marketing officer and/or an agency, leverage digital marketing, content and social media to fuel lead generation, reinforce brand identity and support commercial growth.


• Working closely with the General Manager and operational teams to ensure every client experience matches our commercial promise.

Who You Are

• A proven hunter with a strong track record of winning new business.


• At least 4 years' experience in hotel or hospitality sales, including team leadership.


• Experience with Corporate, MICE and RFP management within an international environment is a strong advantage.


• Commercially driven, analytical and results oriented.


• Comfortable using CRM tools and managing a structured sales pipeline.


• Fluent in French and Dutch. English is a big asset.

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