Head of Marketing

About Merchery

Merchery was born from a simple observation: corporate gifts and promotional products are most often of poor quality. This multi-billion dollar market lacks transparency and is frequently composed of products that people discard after two weeks. At Merchery, we are committed to disrupting these norms. Our vision is clear: we want to offer products that are both beautiful, useful, and rigorously selected, generating genuine excitement among people. Launched in 2020, Merchery is scaling fast — from €20M this year toward a €100M ambition — across the US, UK, and EU markets. We sit at the intersection of B2B e-commerce and brand: our customers expect performance and beautiful design, and we're not willing to compromise on either.

Is this the role you are looking for If so read on for more details, and make sure to apply today.

The Role

We're hiring a Head of Marketing to lead a team of 5 across three pillars — performance/growth, content/brand, and partnerships — and to be one of the people directly accountable for getting Merchery from €20M to €100M in revenue.

You're not building this team from scratch. The current team is solid, and each pillar already has a strong lead you can rely on: a Growth Manager leads Performance, a Content Manager leads Content/Brand, and a Partnerships Manager leads Partnerships. Your job is to set direction, unlock them, and scale the structure.

This is not a role for someone who wants to hand off a strategy deck and watch it execute itself. You'll set direction, but you'll also be in the weeds when needed: reviewing a landing page, unblocking a campaign, sitting in on a partnership call. You'll report directly to Simon and Benoit, our co-founders.

What You'll Own

• Team leadership: Growing, structuring, and coaching a team that starts at 5 and will scale up as the business does — hiring, org design, and leveling up across three very different disciplines.
• Exec-level input: Representing marketing in cross-functional decisions, working closely with Simon, Benoit, and the executive team.
• Marketing strategy & budget: Setting a clear marketing strategy across teams, channels, and markets, and making sure the budget is allocated where it matters most.
• Channels & ecosystem: Having a clear view of how our different channels work together — CRM, website, social, paid, content, campaigns, etc. — and making sure they all contribute to the same bigger picture rather than in silos.
• Cross-functional collaboration: Working closely with Sales, Tech, Product, Fulfillment, and other teams to turn business needs and opportunities into strong marketing strategies and campaigns.
• Organisation & performance: Keeping the team organised and aligned — setting clear priorities, tracking what's working, making sure tasks move forward, running useful meetings, and finding better ways of working as we grow.
• Performance & Growth: Setting direction for the demand-gen and lead-gen engine — paid, lifecycle, CRO — across US/UK/EU markets, in partnership with the Growth Manager who leads execution.
• Content & Brand: Making sure Merchery's brand and design standards hold up as we scale, working closely with the Content Manager who owns the day-to-day.
• Partnerships: Backing the Partnerships Manager in scaling partnerships as a genuine growth lever.

What We're Looking For

• 7–10+ years in marketing, with at least part of that in a leadership role owning a P&L-adjacent growth number, not just a campaign budget.
• A proven track record of scaling a company's revenue and lead generation, which you're comfortable walking us through with concrete examples.
• Strong hands-on performance marketing skills — you're comfortable in the numbers and can tell when a channel or a campaign isn't performing.
• Fundamentally analytical and performance-driven — this is the primary lens through which you approach marketing decisions.
• That said, you genuinely understand, respect, and even love brand — you get why design and brand consistency matter, and you don't see the constraints they create as friction to route around.
• E-commerce experience — you understand conversion, merchandising, and the customer journey in a transactional context.
• B2B experience with complex, multi-stakeholder funnels — not just consumer growth playbooks.
• Experience operating across multiple markets (US/UK/EU) with the cultural and channel differences that implies.
• A natural leader who is humble — someone the team wants to follow, not someone who needs to be followed.
• Comfortable operating with ambiguity and moving fast, while still being rigorous about what's working and what isn't.

Working with us

Will be fun

Merchery is growing, and we’re focused on building more than just a business: we want to create a healthy, collaborative, and down-to-earth work environment where people feel valued.

This comes with responsibilities and the chance to have a meaningful impact — on the way we work, on our clients, and on the direction we’re heading.

We care about well-being, not just in words but in small, concrete ways: team moments, honest communication, and a culture where people can be themselves. xlxgzvr

Our recruitment process

1. Initial interview: A first conversation with our Co-founder, Simon, via video call to get to know each other and assess motivation as well as cultural fit.
2. Case study – A practical exercise followed by a discussion with our team
3. Deep dive interview – Meeting the team and key executives

ℹ Additional information

Location: Brussels, Belgium

Schedule: We favor finding the right person than rushing it. The process might take a few months.