Engagement Manager - NGO

You lead individual donor retention strategy to maximise donor lifetime value and drive sustainable fundraising growth through data-driven donor journeys, strong donor loyalty, and an outstanding donor experience.

Your role ?

1. Individual Donor Retention Strategy

• Define and lead the long-term individual donor retention strategy,
• Own and continuously optimize the donor lifecycle (welcome, engagement, upgrade,loyalty, reactivation).
• Drive donor retention, lifetime value and sustainable individual giving revenue.
• Align retention priorities fundraising objectives

2. Donor Experience & Engagement

• Ensure a consistent, seamless and donor-centric experience across all touchpoints.
• Lead multi-channel donor stewardship and engagement initiatives.
• Strengthen donor loyalty, advocacy and long-term commitment through personalized engagement.
• Coordinate stakeholders involved in the donor journey to ensure consistency and impact.

3. Performance & Continuous Improvement

• Define, monitor and report on retention, engagement and lifetime value KPIs.
• Translate donor insights into strategic recommendations and improvement actions.
• Evaluate initiatives and optimize resource allocation based on impact.
• Foster a data-driven culture of continuous improvement.

4. Data-Driven Donor Journeys

• Advance the use of donor data to personalize journeys and improve decision-making
• Partner with ICT and CRM teams to ensure reliable data, segmentation and automation.
• Optimize donor journey processes through data, testing, and technology.
• Ensure donor engagement is supported by accurate, actionable and shared data.

5. Mission-led Donor Communications

• Strengthen the emotional connection between donors and Damien Foundation.
• Shape donor communications together with Brand & Acquisition to maximize engagement and loyalty.
• Ensure storytelling and engagement support long-term donor commitment and sustainable revenue growth.
• Contribute to a coherent donor experience aligned with the organization's positioning.

6. Data Governance & GDPR Compliance

• Ensure all donor engagement, retention, communication, and data management activities comply with GDPR requirements and internal data protection policies.
• Safeguard donor privacy, consent management, data accuracy, and the secure use of personal data across all channels and systems

• You have a master's degree in marketing, Sales, Economics, Communications, or equivalent experience.
• You have a minimum of 5 years' experience in donor engagement, individual giving, donor retention, CRM-driven marketing, or customer/donor lifecycle management, with a proven ability to design and optimize data-driven journeys that strengthen loyalty, lifetime value, and long-term support.
• Experience in the non-profit or social impact sector is an asset.
• You are fluent in French and Dutch, with professional proficiency in the other national language and excellent written and spoken English.
• Strong organizational skills, with a focus on efficient processes, continuous improvement, and operational excellence.
• Strong digital mindset, with the ability to support digital transformation and leverage digital tools to achieve strategic objectives.
• Opportunity-driven, action-oriented, and results-focused, with strong attention to detail and a proven ability to deliver long-term results.
• Strong leadership, project management and change management skills.
• Proven people management experience, with the ability to lead and develop teams through organizational transformation while fostering a culture of open communication and collaboration.
• Strong analytical skills with the ability to translate donor data into actionable insights.
• Experience with CRM systems, donor segmentation, and marketing automation.
• Experience with ERP software is an asset .
• Excellent writing skills and communication skills

• Make a meaningful impact: Contribute to sustainable public health programmes by strengthening long-term relationships with individual donors and increasing their commitment to Damien Foundation's mission.
• Shape the future of donor engagement: Play a key role in building a more donor-centric, data-driven and loyalty-focused approach that increases donor lifetime value and supports sustainable fundraising growth.
• Join a passionate and committed team: Work alongside dedicated professionals united by a shared commitment to global health, social impact and an outstanding donor experience.
• Grow through a strategic and rewarding role: Take ownership of donor retention, engagement journeys and continuous improvement initiatives within a respected international NGO
• The salary package (no company car) will be according NGO standards.