Performance Marketing Specialist Marketplaces
Calling all originals: At Levi Strauss & Co. you can be yourself and be part of something bigger. Were a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit and your future.
About the Job
AsPerformanceMarketing Specialist Marketplaces you willdrivethe strategyfor the European Marketplacebusiness execution and optimisationof themarketingactivations for our marketplaces in closealignmentwith the Brand andPerformanceMarketing Teamthe commercial Marketplace Team and our Marketplace partners and goal is to drive customer acquisitionincrementalrevenue growth and return on advertising spend (ROAS) through data-driven performance with an end-to-end ownership mindset and including wider business context into your will collaborate with cross-functional teams to ensure alignment between performance and brand marketing efforts creating a seamless customer journeywithin our marketplace business.
Key Responsibilities:
Drive Paid Media & Demand Generation
- Develop and manage performanceretailmediatacticsto meetproducttraffic and revenue goalsat the different marketplaces across Europe.
- Beaccountable for the phasing and healthy spend tracking ofthe performance marketing budget and ensure efficient allocation to maximize ROASand total business growth.
- Collaborate withPartners X-Functionaldepartmentsand media agencies to alignbrand and performance strategies for each partner.
- Support and drive the growth and marketplace expansion for Levis Europewithin a dynamic X-Functional Team.
Collaborate Across Teams
- Work closely with Brand MarketingCommercial Marketplaces & SalesTeamsand Merchandising to align on campaign calendarscampaign assortmentscategory prioritiescreative assets and promotional strategies.
- Contributealongside the Leadandmedia agency teamon budget allocation acrossthe marketing funnelfor each Marketplace partner.
- Partner withDigitalMediaManagersto advocate on performance media withinMarketplace team.
Lead Foundational Media Projects
- Beaccountable fortest and learn roadmap through the performance marketing channelsfor each partner.
- Providedata and insights for econometric modelling (MMM) and apply findings to optimise campaigns.
Manage Partners & Stakeholders
- Manageoperational and day-to-dayrelationships withmedia agencies and key partners such asZalando Amazonand others.
- Contribute toexecute Joint Business Plansfor Marketplacewith major platforms.
- Coordinate withDigital Marketing Managers andanalytics teamsof the partnersto drive performance improvements.
- Manage channel dynamics andoperatewithin a multi-channel ecosystem together with3P/WHLS teams.
Reporting & Analysis
- Conduct in-depth performance analysis using internal and external data sources.
- Track and report on campaign and partner performance highlighting risks opportunities and recommended optimisation actions.
- Generate actionable insights and present findings to executive stakeholders.
- Continuously test learn and iterate to improve campaign effectiveness and ROI.
About You
- 3- 5 years of experience in digital media retailmediaand/or performance marketing.
- Bachelor in marketing strategy or similar fields
- A passion for performance marketing and a drive to learn.
- Experience working with or within media agencies across European markets.
- Strong analytical skills and familiarity with attribution models and performance metrics.
- You take ownership of demand creation beyond optimisation think out of the box to unlock new growth and collaborate seamlessly across functions.
- Strong commercial mindset and understanding of how media content pricing promotions and assortment interact to drive marketplace performance.
- Ability to manage multiple stakeholders and priorities across markets in a fast-paced environment.
- Comfortable translating data into clear recommendations and business cases.
- Fluent in English;additionalEuropean languages are a plus.
- Excellent communication skills.
This is a hybrid position that can be based in either our Brussels or Offenbach office. You will be expected to work from the office three days per week although office attendance may vary depending on business needs.
The expected salary range for this role is 57800 - 77000 gross per annum. The amount an employee will earn within the salary range will be based on factors such as relevant education qualifications performance and our needs. Salary ranges may vary by location and currency.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay paid leave product discounts and more designed to help you and your family stay healthy meet your financial goals and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.
LS&Co. is an affirmative action and equal employment opportunity welcome and value people from diverse cultures backgrounds and experiences to make LS&Co. a collective success.
#LI-Hybrid
LOCATION
Ixelles Belgium
FULL TIME/PART TIME
Full time
Current LS&Co Employees apply via your Workday account.
Required Experience:
IC
Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 57800 - 77000