Regional Sales Manager BeLux - BYD

The Regional Sales Manager Belux is a core member of the sales team and reports to the Head of Sales. You are responsible for steering and developing the BYD and Denza dealer network across Belgium and Luxembourg, ensuring the network delivers on sales volume, market share and customer experience objectives.

Key responsibilities

• Network steering: manage and develop the dealer network across the Belux zone, ensuring adequate coverage and performance.

• Sales performance: set, follow up and drive achievement of sales targets per dealer, in line with national objectives for BYD and Denza.

• Dealer relationship: act as the main point of contact for dealers in your zone, building strong, trust-based relationships.

• Business planning: support dealers in building and executing their local business plans, stock policy and order pipeline.

• Performance follow-up: monitor dealer KPIs (volume, market share, stock, customer satisfaction) and agree corrective action plans where needed.

• Network development: identify opportunities for network expansion or optimisation within the Belux zone, in coordination with the Head of Sales.

• Cross-functional coordination: work closely with marketing, aftersales, finance and operations to support dealer performance.

• On-site presence: visit dealers on a structured cycle, providing hands-on coaching and support.

Key objectives

• Network performance: consistent achievement of sales and market share targets across the Belux dealer network.

• Dealer engagement: dealers who are well supported, informed and aligned with BYD and Denza's commercial strategy.

• Network health: a well-balanced network in terms of coverage, stock and standards compliance.

• Reporting quality: reliable, timely sales and market performance reporting to the Head of Sales.

Your profile

• Experience: medior to senior professional with proven experience in automotive sales, ideally in a dealer network management role.

• Skills: strong commercial acumen and negotiation skills, comfortable holding partners accountable while keeping the relationship strong.

• Languages: fluent in French and Dutch, with professional English as the corporate language.

• Tools: comfortable with CRM and sales performance reporting tools.

• Mindset: hands on, structured and diplomatic, with strong leadership and relationship-building skills.

• Mobility: driving licence B and genuine willingness to be on the road across Belgium and Luxembourg.

Our offer

• Long-term contract

• Attractive salary with individual and company bonus

• Meal & Eco-vouchers

• Full-time position, 40h/week with 12 RTT days per year

• 5 extra days of leave

• Company car with charging card

• Group and hospitalization insurance

• Real opportunities for growth and evolution

• Recently renovated office, easily accessible, in Watermael-Boitsfort

• And the chance to work for BYD!

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD BeLux located in Brussel, Belgium. BYD offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.