E-Retail Coordinator

About the role

If you want to know about the requirements for this role, read on for all the relevant information.

As the E-Retail Coordinator BeNeLux, you are the full end-to-end operational and strategic owner of Sisley's e-retail and pure player business. You will drive sales growth, manage account relationships, build annual support plans, oversee daily execution, manage e-merchandising, and track performance, all while maintaining a high-end brand presentation across all partner platforms.

You are responsible for the brand image, market share, and sales performance of Sisley on our

partners' digital ecosystems across the BeNeLux region.

Key responsibilities

1. Account management & strategy

• Growth strategy and tailored action plans: develop tailored commercial action plans per client to drive online sales, maximize market share, secure brand presence and negotiate extra brand visibility and animation in collaboration with the sales director and in line with brand calendar.
• Opportunity identification: remain constantly on the lookout to identify new growth opportunities through active market monitoring, competitive intelligence, and benchmark of potential new players.
• Day-to-day management: manage the daily relationship with e-retail key accounts and pure players, acting as their primary point of contact.
• Promotional tracking: monitor retailer promotional activity, providing strategic insights to continually optimize brand performance.

2. Brand execution, e-merchandising & digital content

• Digital content & SEO optimization: optimize PDPs, imagery, localized SEO (French/Dutch), and brand pages, ensuring strict compliance with each retailer's technical guidelines.
• Campaign & activation management: coordinate product launches, commercial campaigns, and dedicated digital co-activations across e-retailers.
• Platform quality control: conduct daily monitoring of e-retailer and pure player websites to guarantee correct brand visibility, flawless representation, and strict adherence to general terms and conditions of sale.
• Benchmarking: conduct ongoing competitor analysis (best-in-class brand spaces, PDP UX...) to spot new optimization and execution opportunities.

3. CRM, (Retail) media, performance analysis & KPIs

• KPI tracking: analyse customer performance and establish regular business reporting.
• Data-driven insights: interpret key metrics and post-activation data to extract actionable insights, optimize P&L performance, and adjust future trade support plans.
• Traffic redirection tracking: monitor performance and analyse sales impact of brand media campaigns redirected to e-retailers and pure players. Use of the results to further negotiate brand space.
• Retail media & e-retailer CRM follow-up: plan, execute, and closely monitor e-retailer CRM actions (dedicated newsletters, push notifications...) as well as retail media campaigns (sponsored search, display) to maximize ROAS and brand visibility.

4. Cross-functional collaboration & operations

• Supply chain follow-up: ensure good stock levels and material availability for major activations and new product launches.
• Internal synergy: collaborate cross-functionally with local marketing, D2C, and sales teams, as well as European brand coordinators.

Candidate profile:

• Experience: 2–3 years of hands-on experience in e-retail management, e-trade marketing, or account management, ideally within the beauty industry.
• Market knowledge: strong understanding of the BeNeLux retail and e-retail landscape (Douglas, ICI PARIS XL, , de Bijenkorf...).
• Proactivity & drive: proactive, highly resilient, and a fighter mindset to overcome obstacles and successfully implement action plans in a competitive environment.
• Digital & analytical mindset: strong ability to interpret digital metrics (conversion rates, traffic, CTR, ROAS) and translate them into P&L performance and business growth. Highly comfortable with SEO best practices, retail media, paid media, and digital promotional levers.
• Meticulousness & rigor: extremely detailed-oriented with a data-driven approach, guaranteeing flawless execution on product pages, brand presentation, and reporting.
• Technical proficiency: proficient in Microsoft Office Suite (advanced Excel), Canva, knowledge of e-retail product listing platform is a plus. xqknzec
• Languages: fluency French and Dutch to manage local retailer communications, internal workflows, and corporate reporting.