Head of E-commerce

For a large, internationally active company in the global fashion footwear & apparel industry, Schelstraete Delacourt is looking for a Head of E-Commerce.

The Head of E-Commerce focuses on further developing the marketplaces channel and strengthening the organisation's position as a direct-to-consumer player. Operating at group level, the role is designed to build and structure the e-commerce business across the company's different business units.

The Head of E-Commerce is responsible for:

Strategy & growth

• Define and lead the overall e-commerce strategy, with a strong focus on marketplaces, ensuring alignment with broader commercial and brand objectives.
• Spearhead commercial plans & growth initiatives related to online sales, traffic generation, new customer acquisition, and onsite experience to meet revenue goals.
• Develop and implement the product strategy for e-commerce channels, considering market trends, competitive analysis, and evolving customer needs.

Customer experience & channel management

• Develop, implement, track, and optimize omni-channel customer experiences that strengthen brand loyalty, improve customer retention, and increase sales.
• Collaborate with distribution partners, especially marketplaces, to support the implementation of their digital initiatives.

Team leadership

• Lead and develop a dedicated e-commerce team.
• Report directly to the company's leadership, with regular interaction with other executives, especially the Business Unit Directors.

Data & market intelligence

• Analyze online sales and customer behavior to identify performance trends and implement data-driven improvements.
• Monitor competitors and market trends to proactively identify opportunities and mitigate risks.

Profile:

• You hold a Master's degree in Business Administration or a related field.
• You have proven experience in e-commerce within Consumer Goods.
• You are able to develop and implement an e-commerce strategy at international level.
• You combine strong analytical and commercial skills with a hands-on, can-do mentality.
• You communicate fluently in English; knowledge of Dutch and/or French is a plus.
• Familiarity with the fashion industry is an asset.
• You have a results-driven and entrepreneurial mindset.