Sales Manager Benelux (AdBlue)

Responsibilities

As Sales Manager, you will be responsible for the commercial performance and profitable growth of Yara's AdBlue® business in the Benelux region. Key responsibilities include:

• Develop and execute the regional commercial strategy to grow market share and profitability.
• Manage and grow strategic customer relationships across the transport, fuel retail, and industrial sectors.
• Lead contract negotiations and manage commercial risks to ensure sustainable business growth.
• Drive pricing excellence and margin optimization while maintaining a strong customer focus.
• Identify and develop new business opportunities and partnerships.
• Take full P&L responsibility for the Benelux region.
• Monitor and optimize logistics and terminal-related costs in cooperation with internal stakeholders.
• Lead and develop a regional sales team consisting of a local Sales Manager and Sales Support function.
• Track market developments, customer needs, and competitive activities, adapting strategies accordingly.
• Collaborate closely with Customer Service, Logistics, Procurement, HESQ, Legal, HR, and other internal stakeholders.
• Ensure full compliance with Yara's HESQ standards, Code of Conduct, and competition law requirements.

Profile

We are looking for a commercially driven and results-oriented leader with strong market understanding and a proven track record in B2B sales. You combine strategic thinking with hands-on execution and thrive in a dynamic, competitive environment.

You are an effective people leader who can inspire teams, influence stakeholders, and build long-term customer partnerships while delivering strong business results.

Qualifications and Experience

• Bachelor's degree in Business, Commerce, or another relevant field; Master's degree preferred.
• Minimum 5-10 years of successful B2B commercial experience.
• Experience in the AdBlue®, urea, industrial chemicals, fuel retail, transport, or related commodity markets.
• Strong track record in key account management, business development, and strategic negotiations.
• Experience managing customer portfolios across multiple countries or regions.
• Proven success in developing and executing commercial growth strategies.
• Experience with P&L responsibility and margin management.
• Previous people leadership experience is highly desirable.
• Experience working within a matrix organization and collaborating across functions.

Skills and Personal Attributes

• Strong commercial acumen with expertise in pricing and margin management.
• Excellent negotiation and contract management skills.
• Strong leadership capabilities with the ability to develop and motivate teams.
• Analytical mindset with the ability to leverage market intelligence and sales data for decision-making.
• Excellent communication, stakeholder management, and influencing skills.
• Ability to work independently while maintaining strong cross-functional collaboration.
• Strong organizational and prioritization skills.
• Customer-focused, proactive, and results-driven.
• High ethical standards and commitment to safety and compliance.

Languages

• Fluent in Dutch and English.
• French is considered a strong advantage.