Head of Affluent Growth

Your impact

As Head of Affluent Growth , you will define, coordinate and execute the growth agenda for investment solutions across Personal Banking and Mass Affluent clients. Your mission is to drive assets under management, investment fee income and client engagement, while strengthening ING’s position as the preferred investment partner for affluent retail clients.

You will combine strategic vision with commercial execution, using data and customer insights to accelerate growth, enhance client value propositions and optimize performance across both human and digital channels.

Your role

You will:

• Drive the growth strategy for investments, deposits and client activation across Personal Banking.


• Shape and continuously improve ING’s value proposition for affluent clients.


• Translate strategic priorities into clear commercial plans and measurable objectives.


• Lead commercial activation, sales coaching, communication and digital after-sales initiatives.


• Use data and performance insights to identify growth opportunities and improve commercial effectiveness.


• Support and challenge senior stakeholders, regional management and commercial teams.


• Build strong partnerships across Personal Banking, Private Banking, Business Banking and central functions.


• Contribute to Management Team discussions through strategic recommendations and business insights.


• Lead, inspire and develop a multidisciplinary team focused on growth and client value.

The team

You will work closely with the Lead Digital After-Sales and the Lead Value Proposition & Sales Development , steering a team active in:

• Sales Management


• Sales Coaching


• Customer Journey Design


• Value Proposition Development


• Communication & Sales Support


• Digital After-Sales

Together, you will create the commercial momentum needed to achieve ING’s growth ambitions.

What you’ll bring

• Significant leadership experience in commercial development, business growth, value proposition management or investment services.


• Strong knowledge of Personal Banking, Affluent clients and investment products.


• A highly analytical mindset with the ability to translate data into actionable business decisions.


• Excellent stakeholder management and communication skills.


• Strong commercial acumen combined with strategic thinking.


• The ability to perform in a fast-paced environment and drive execution with discipline.


• A passion for developing people, fostering collaboration and delivering measurable impact.

Why ING?

At ING, you’ll have the opportunity to shape the future of Personal Banking, influence strategic decisions and make a direct impact on client growth and commercial performance. You’ll work in a dynamic environment where innovation, collaboration and entrepreneurial spirit are encouraged every day.

Ready to make a difference and accelerate growth for thousands of clients? Join ING and help shape the future of Affluent Banking.

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